Recent Consumer Products Acquisitions
Acquisition Volume in Consumer Products by Year
Last 5 years
This page highlights recent acquisition activity in the Consumer Products industry, with transactions spanning the United States, Italy, Japan and the United Kingdom. Recent deals show a mix of strategic corporate buyers and financial sponsors pursuing brand extensions, category consolidation and platform creation.
Notable examples include Procter & Gamble’s acquisition of Wonderbelly, Essity’s purchase of Edgewell’s feminine care business, and MondeVita’s carve‑out of Raffaele Caruso S.p.A.. Other transactions emphasize regulatory or capability buys—cbdMD adding Bluebird Botanicals’ regulatory science assets—and platform builds such as 26North Partners’ rebrand to Composition Brands.
What Stands Out
- Both financial sponsors and strategic corporates are active buyers — recurring private equity names appear alongside strategic acquirers such as Procter & Gamble and Marubeni.
- Activity is multi‑category: personal care and feminine care (e.g., Essity), skincare and beauty (e.g., RoundTable Healthcare Partners and Colorescience), wellness and CBD (e.g., cbdMD, Zinzino), appliances and premium kitchen brands (e.g., 26North Partners / Composition Brands), watches/jewelry and toys (e.g., American Exchange Group / E. Gluck, ArtCreativity / Wooly Willy).
- Transactions are concentrated in the United States but include cross‑border and local European and Asian deals in Italy, Japan and the UK.
- Common deal forms include carve‑outs and platform builds, majority‑stake acquisitions, all‑share mergers and court‑supervised transactions.
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- Buyer
- Wacoal International Corporation
- Target
- Glamorise Foundations, Inc.
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
Wacoal International Corporation announced an agreement to acquire Glamorise Foundations, Inc. to strengthen its position in the U.S. intimates market and expand size-inclusive product capabilities. The deal is also intended to accelerate Wacoal’s growth in digital commerce and e-commerce by leveraging Glamorise’s DTC platform and marketing expertise.
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April 1, 2026
- Buyer
- Cantor Equity Partners III
- Target
- AIR Limited
- Industry
- Consumer Products
- Location
- United Arab Emirates
- Type
- Buyout
AIR Limited has filed an F-4 registration statement with the U.S. SEC as it advances its planned merger with Cantor Equity Partners III, a SPAC sponsored by an affiliate of Cantor Fitzgerald. The deal is expected to close in the first half of 2026, subject to regulatory approvals and customary closing conditions, after which the combined company AIR Global PLC is expected to trade on Nasdaq under the proposed ticker symbol "AIIR."
-
- Buyer
- Advent International
- Target
- Natura
- Industry
- Consumer Products
- Location
- Brazil
- Type
- Growth capital
Brazilian cosmetics company Natura announced a governance overhaul and a minority investment from Advent International. Advent will acquire an 8%–10% stake by purchasing shares over time (expected over up to six months) and will have the right to appoint two board members once the stake is reached.
-
- Buyer
- Bansk Group
- Target
- So Good So You
- Seller
- Prelude Growth Partners
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Prelude Growth Partners entered into a definitive agreement to sell its stake in So Good So You, a refrigerated functional wellness shot brand, to Bansk Group. The transaction is subject to customary closing conditions and regulatory approval.
-
March 27, 2026
- Buyer
- Holley Performance Brands
- Target
- HRX
- Industry
- Consumer Products
- Location
- Italy
- Type
- Buyout
Holley Performance Brands announced the acquisition of HRX, an Italy-based motorsports racewear brand, to expand its Safety and Racing portfolio and strengthen its position in European motorsports. The deal terms were not disclosed.
-
March 27, 2026
- Buyer
- Henkel
- Target
- Olaplex
- Seller
- Advent
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Henkel announced a definitive agreement to acquire 100% of hair care brand Olaplex in a transaction valued at approximately $1.4 billion. Henkel expects the deal to expand its premium hair care presence by combining Olaplex’s science-led portfolio and omnichannel reach with Henkel’s global scale and distribution network.
-
March 25, 2026
- Buyer
- TowerBrook Capital Partners L.P.
- Target
- ID UNLIMITED
- Seller
- Dentressangle
- Industry
- Consumer Products
- Location
- France
- Type
- Buyout
TowerBrook Capital Partners acquired a majority stake in ID UNLIMITED, a European provider of premium sports equipment personalisation and embellishment, from Dentressangle. The investment is intended to accelerate ID UNLIMITED’s global expansion—especially in North America—through operational support, geographic growth, and targeted acquisitions.
-
March 24, 2026
- Buyer
- Danone
- Target
- Huel
- Industry
- Consumer Products
- Location
- United Kingdom
- Type
- Buyout
Danone has entered into a definitive agreement to acquire Huel, a plant-based complete nutrition brand backed by 1GT and Morgan Stanley Investment Management. The deal is intended to strengthen Danone’s functional nutrition presence and expand into the fast-growing Complete Nutrition space, and remains subject to customary regulatory closing conditions.
-
March 24, 2026
- Buyer
- Advent International
- Target
- Salt & Stone
- Seller
- Humble Growth
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Advent International has signed a definitive agreement to acquire a majority stake in Salt & Stone, a Los Angeles-based premium body care brand. The deal is expected to close in April, subject to customary closing conditions, and aims to accelerate Salt & Stone’s global expansion and direct-to-consumer capabilities.
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March 20, 2026
- Buyer
- Skyline Beauty Group
- Target
- LilyAna Naturals
- Seller
- RDM Partners
- Industry
- Consumer Products
- Location
- Mississippi, United States
- Type
- Buyout
RDM Partners announced the completed sale of direct-to-consumer skincare brand LilyAna Naturals to beauty platform Skyline Beauty Group. The acquisition is expected to strengthen Skyline’s growing portfolio and accelerate distribution and continued product innovation across retail, wholesale, and direct-to-consumer channels.
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March 18, 2026
- Buyer
- Nuage Designs
- Target
- Treasury Rentals
- Seller
- Emily Waters
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Buyout
Nuage Designs, a Miami-based event rental company, announced it has acquired Treasury Rentals, a South Florida tabletop rental provider. The acquisition expands Nuage into full-service tabletop for events by integrating Treasury Rentals’ inventory into its collection effective immediately.
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March 17, 2026
- Buyer
- "I and love and you"
- Target
- Made by Nacho
- Seller
- Bobby Flay
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
"I and love and you" announced it is acquiring Made by Nacho, a culinary-led premium cat food company co-founded by Bobby Flay and Elly Truesdell. The combined business will strengthen the brands’ positions in the premium cat category and expand product portfolios and distribution. "I and love and you" will welcome Flay as Chief Culinary Officer, investor, and board member.
-
March 12, 2026
- Buyer
- Alsco Uniforms
- Target
- Advanced Linen Service
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Alsco Uniforms acquired Advanced Linen Service, a regional uniform and linen laundry provider serving California’s Bay Area, Central Valley, and Monterey Bay. The deal is intended to strengthen Alsco’s footprint across Northern and Central California and enhance service capabilities for local customers, with customers expected to experience a seamless transition and no disruption.
-
- Buyer
- Round 2, Praesidian Capital, Round 2 Holdings
- Target
- Lionel, LLC
- Industry
- Consumer Products
- Location
- United States
- Type
- Addon
Round 2, a collectibles company backed by Praesidian Capital, acquired Lionel, LLC, creating the Lionel Brands Group platform. The combination brings Lionel’s model train and related heritage together with Round 2’s hobby and collectibles portfolio, with leadership teams remaining in place and a focus on product development, storytelling, licensing, and retailer distribution.
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March 10, 2026
- Buyer
- Moa Capital
- Target
- The Rack Group
- Seller
- initial investors (liquidity provided)
- Industry
- Consumer Products
- Location
- United States
- Type
- Recapitalization
Moa Capital completed a recapitalization of The Rack Group, a manufacturer and online retailer of premium billiards equipment. The transaction provided liquidity to initial investors and brought in new capital to support the company’s continued growth.
-
- Buyer
- Henkel
- Target
- Not Your Mother’s Haircare
- Seller
- Main Post Partners
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Henkel has signed an agreement to acquire the U.S.-based hair care and styling brand Not Your Mother’s from private equity firm Main Post Partners. The acquisition is intended to strengthen Henkel’s presence in the North American hair care market and adds a fast-growing brand to its consumer hair portfolio.
-
March 6, 2026
- Buyer
- Life EV
- Target
- Rad Power Bikes
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Life EV has completed its acquisition of Rad Power Bikes, a major North American e-bike brand. The Rad Power brand is expected to continue operating under Life EV ownership as the e-bike industry consolidates amid profitability pressure.
-
March 6, 2026
- Buyer
- Jack and Sage
- Target
- Kastlfel
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Addon
Jack and Sage announced it has acquired 100% of the assets, intellectual property, and inventory of sustainable apparel brand Kastlfel. The deal also includes a strategic partnership with Kastlfel’s parent, Ecocentric Brands, which will continue screen print decoration in Denver using the same sustainability-driven standards; financial terms were not disclosed.
-
- Buyer
- Trive Capital
- Target
- Adrianna Papell
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Growth capital
Dallas-based private equity firm Trive Capital made a strategic investment into Adrianna Papell, a New York City-based designer of women’s special-occasion apparel. The investment supports Adrianna Papell’s plan to broaden product categories and accelerate growth through underpenetrated channels such as direct-to-consumer and international markets, including potential acquisitions.
-
- Buyer
- The Estée Lauder Companies Inc.
- Target
- Forest Essentials
- Industry
- Consumer Products
- Location
- India
- Type
- Buyout
The Estée Lauder Companies entered into an agreement, subject to regulatory approvals, to acquire the remaining interests in Indian luxury beauty brand Forest Essentials. The transaction—expected to close in the second half of 2026—follows Estée Lauder’s earlier minority investment (2008) and increased ownership to 49% (2020), moving to full ownership of the brand.
-
March 3, 2026
- Buyer
- KYT Group, KYT Group and its institutional investment partners
- Target
- Glo Skin Beauty
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
KYT Group and its institutional investment partners acquired premium, clean and clinically rooted skincare brand Glo Skin Beauty to support focused, long-term growth. The deal includes an operator-led leadership transition, with KYT Co-Founder and Managing Partner Kurt Kober assuming CEO.
-
- Buyer
- Blue Monkey Beverage
- Target
- Local Weather
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
Blue Monkey Beverage announced it has acquired Local Weather, a premium coconut water-based sports drink brand. Local Weather will continue operating as an independent brand while leveraging Blue Monkey’s operational expertise and retail distribution network as part of Blue Monkey’s better-for-you beverage portfolio strategy.
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February 26, 2026
- Buyer
- Virginia Green Lawn Care
- Target
- DVH Turf Management
- Seller
- Larry [DVH Turf Management Founder]
- Industry
- Consumer Products
- Location
- Delaware, United States
- Type
- Addon
Virginia Green Lawn Care announced the re-branding and acquisition of DVH Turf Management following a year of partnership, marking an expansion into Delaware’s coastal communities. DVH’s customers will gain access to Virginia Green’s expanded service offerings and online account management tools, while DVH employees will join Virginia Green’s organization and Matt Clary will continue to lead the Rehoboth branch.
-
- Buyer
- American Exchange Group
- Target
- E. Gluck Corporation
- Seller
- E. Gluck Corporation
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
American Exchange Group (AEG) has acquired the assets of E. Gluck Corporation and combined the businesses to form E. Gluck Holdings LLC, creating a leading wholesale fashion watch and jewelry company. The deal brings together E. Gluck's heritage in watch design and retail partnerships with AEG's global sourcing, manufacturing scale and distribution network to expand distribution, accelerate product innovation and grow market share across retail channels.
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February 12, 2026
- Buyer
- ArtCreativity
- Target
- Wooly Willy
- Seller
- PlayMonster Group
- Industry
- Consumer Products
- Location
- United States
- Type
- Divestiture
ArtCreativity has acquired the iconic Wooly Willy brand from PlayMonster Group. The deal transfers ownership of the long-running novelty toy to ArtCreativity, which plans to expand the brand globally and develop new products; financial terms were not disclosed.
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February 12, 2026
- Buyer
- K. Hall Studio
- Target
- Homesick BVG, Homesick
- Seller
- WIN Brands Group
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
K. Hall Studio announced it has acquired Homesick BVG, the parent company of the Homesick home fragrance brand. Homesick BVG will continue to operate as a distinct brand within the K. Hall Studio portfolio, supported by expanded operational resources, product development capabilities, and retail reach.
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February 10, 2026
- Buyer
- General Atlantic
- Target
- European Wax Center, Inc.
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
European Wax Center entered into a definitive agreement to be taken private by General Atlantic in an all-cash transaction with an implied equity value of approximately $330 million. General Atlantic will buy 100% of the outstanding shares of European Wax Center class A common stock it does not already own, and other shareholders will receive $5.80 per share in cash.
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February 9, 2026
- Buyer
- MasterCraft Boat Holdings
- Target
- Marine Products Corporation
- Seller
- LOR, Inc. (Marine Products' majority shareholder)
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
MasterCraft Boat Holdings (MasterCraft) and Marine Products entered into a definitive agreement for MasterCraft to acquire Marine Products for approximately $232.2 million in a cash-and-stock transaction. The deal combines MasterCraft with Marine Products’ Chaparral and Robalo brands and is valued based on a multiple of Marine Products’ expected EBITDA, with closing targeted for the second quarter of 2026 subject to approvals.
-
- Buyer
- MondeVita Italy S.r.l., Mondevo Group
- Target
- Raffaele Caruso S.p.A.
- Seller
- Lanvin Group
- Industry
- Consumer Products
- Location
- Emilia-Romagna, Italy
- Type
- Divestiture
MondeVita, the lifestyle and luxury division of Mondevo Group, completed the acquisition of Raffaele Caruso S.p.A. (Caruso) from Lanvin Group in a strategic carve-out announced Feb. 6, 2026. Caruso, a high-end Italian menswear manufacturer headquartered in Soragna (Parma) with more than 450 employees and roughly €35 million in annual revenue, will serve as the cornerstone of MondeVita's luxury platform; ITTIKAR (Mondevo's AI-native merchant bank) served as exclusive advisor.
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February 5, 2026
- Buyer
- FairWave Specialty Coffee Collective
- Target
- Joe Van Gogh
- Seller
- Robbie Roberts (founder)
- Industry
- Consumer Products
- Location
- North Carolina, United States
- Type
- Buyout
FairWave Specialty Coffee Collective, a Kansas City venture capital-backed specialty coffee conglomerate, acquired Joe Van Gogh, a North Carolina specialty coffee company with multiple locations in the Durham and Chapel Hill area. Founder Robbie Roberts said he will remain with Joe Van Gogh for the foreseeable future as the brand joins FairWave’s growing midwest and mid-Atlantic portfolio.
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February 2, 2026
- Buyer
- RoundTable Healthcare Partners
- Target
- Colorescience, Inc.
- Seller
- 1315 Capital, Group of shareholders (led by 1315 Capital)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.
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February 2, 2026
- Buyer
- Bain Capital
- Target
- FineToday Holdings Co., Ltd.
- Seller
- Oriental Beauty Holding (HK) Limited
- Industry
- Consumer Products
- Location
- Japan
- Type
- Buyout
Bain Capital has entered into a definitive agreement with Oriental Beauty Holding (HK) Limited, a CVC Capital Partners–advised fund, to acquire 100% of FineToday Holdings Co., Ltd. Bain Capital will take FineToday private to support its next phase of growth across Japan and broader Asia.
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- Buyer
- Essity
- Target
- Edgewell Personal Care’s feminine care business
- Seller
- Edgewell Personal Care Company
- Industry
- Consumer Products
- Location
- Delaware, United States
- Type
- Buyout
Essity has completed the acquisition of Edgewell Personal Care’s feminine care business for $340 million (cash and debt-free). The deal includes the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for the Playtex brand, plus product portfolio and a production facility in Dover, Delaware.
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January 29, 2026
- Buyer
- Procter & Gamble
- Target
- Wonderbelly
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Procter & Gamble has acquired Wonderbelly, an Austin-based "free-from" digestive wellness brand founded in 2021, adding it to P&G's Personal Health Care digestive wellness portfolio. P&G said the deal will broaden its over-the-counter digestive relief offerings and leverage P&G's scale in innovation, go-to-market execution and supply chain to accelerate Wonderbelly's growth.
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January 29, 2026
- Buyer
- cbdMD, Inc.
- Target
- Bluebird Botanicals
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
cbdMD, Inc. (NYSE American: YCBD) acquired substantially all assets of Bluebird Botanicals in early January 2026 to integrate Bluebird's regulatory science, safety and IP assets into cbdMD's clinical and toxicology platform. The deal strengthens cbdMD's regulatory-compliance and GRAS capabilities for both broad-spectrum and full-spectrum cannabinoid formulations and is expected to contribute to revenue growth and expanded product safety dossiers.
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January 28, 2026
- Buyer
- Marubeni Corporation, Marubeni Consumer Platform Japan, Inc.
- Target
- ETVOS Co., Ltd.
- Industry
- Consumer Products
- Location
- Osaka, Japan
- Type
- Buyout
Marubeni Corporation (via its Marubeni Consumer Platform Japan subsidiary) has acquired a 100% stake in ETVOS Co., Ltd., a Japanese skincare and cosmetics brand known for products for sensitive skin. Marubeni says the acquisition will serve as a cornerstone for building a Beauty & Health business platform in Japan and is the first investment by Marubeni Consumer Platform Japan.
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January 27, 2026
- Buyer
- Zinzino AB (publ.)
- Target
- It Works!, It Works! Marketing International UC
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Buyout
Zinzino AB (publ.) has merged U.S.-based direct sales company It Works! into its group in an all-share transaction, acquiring operational assets of It Works!' U.S. business and 100% of the shares in It Works! Marketing International UC. The fixed purchase price was USD 30 million paid by issuance of Zinzino B-shares, with up to an estimated additional USD 4 million payable in shares based on future sales; Zinzino expects the combination to add more than USD 60 million of revenue in 2026.
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January 23, 2026
- Buyer
- Metagenics, Gryphon Investors
- Target
- Symprove
- Seller
- bd-capital
- Industry
- Consumer Products
- Location
- United Kingdom
- Type
- Addon
Gryphon Investors-backed Metagenics has acquired Symprove, a UK-based probiotic brand, from bd-capital. The deal — terms undisclosed — was completed alongside a strategic debt recapitalization to provide Metagenics with additional capital for organic investment and future M&A; Symprove will continue to be led by CEO Will Bowler.
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- Buyer
- Shenzhen PICEA Robotics Co., Ltd., Santrum Hong Kong Co., Limited
- Target
- iRobot Corporation, iRobot Safe Corporation
- Industry
- Consumer Products
- Location
- Massachusetts, United States
- Type
- Buyout
iRobot completed a court-supervised strategic transaction under its pre-packaged Chapter 11 process, through which Shenzhen PICEA Robotics Co., Ltd. and Santrum Hong Kong Co., Limited (collectively “Picea”) acquired 100% of iRobot’s equity. The closing follows iRobot’s restructuring and results in iRobot emerging as a privately held company wholly owned by Picea.
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January 22, 2026
- Buyer
- Acme United Corporation
- Target
- My Medic (SLED Distribution, LLC)
- Seller
- SLED Distribution, LLC
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Buyout
Acme United Corporation has acquired the assets of SLED Distribution, LLC, which does business as My Medic, for $18.7 million. My Medic, a North Salt Lake, Utah-based direct-to-consumer supplier of tactical, trauma, and emergency response products with roughly $19 million in 2025 revenue and about 40 employees, will continue operating in Utah as Acme expands its product offerings and distribution in the U.S. and Canada.
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January 22, 2026
- Buyer
- Kindred Bravely
- Target
- Storq
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Kindred Bravely has acquired Storq, bringing the design-forward motherhood brand under its umbrella to expand product offerings for mothers from pregnancy through early parenthood. The acquisition launches Storq, Made for Baby by Kindred Bravely, on Kindred Bravely's website and will combine Storq's style-forward baby gear with Kindred Bravely's maternity, postpartum, and breastfeeding essentials to support parents across more stages of early parenthood. Financial terms were not disclosed.
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January 22, 2026
- Buyer
- The Clorox Company
- Target
- GOJO Industries
- Industry
- Consumer Products
- Location
- Ohio, United States
- Type
- Buyout
The Clorox Company agreed to acquire GOJO Industries, the maker of Purell hand sanitizer and other skin health and hygiene products, for $2.25 billion in cash. The deal is intended to expand Clorox’s Health and Wellness portfolio and strengthen reach across consumer and professional/institutional hygiene channels.
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January 20, 2026
- Buyer
- Bansk Group, Coller Capital, Ares Secondaries Funds (Ares Management), Investment funds managed by BlackRock, Churchill, Dextra Partners, Future Standard
- Target
- Arcadia Consumer Healthcare
- Seller
- Existing Arcadia investors
- Industry
- Consumer Products
- Location
- New Jersey, United States
- Type
- Recapitalization
Bansk Group closed a continuation fund to extend its partnership with Arcadia Consumer Healthcare, with the transaction co-led by Coller Capital and Ares Secondaries Funds and supported by investment funds managed by BlackRock, Churchill, Dextra Partners, and Future Standard. The continuation structure provided liquidity to existing investors and supplies capital to accelerate Arcadia's organic and inorganic growth across its portfolio of OTC medicines, vitamins, and personal care brands.
-
January 20, 2026
- Buyer
- Yellow Wood Partners, Ares Management Corporation
- Target
- Suave Brands Company, Elida Beauty
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Addon
Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.
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- Buyer
- Bluestone Equity Partners
- Target
- Selkirk Sport
- Industry
- Consumer Products
- Location
- Idaho, United States
- Type
- Growth capital
Bluestone Equity Partners invested $30 million into Selkirk Sport to accelerate product innovation and expand the pickleball equipment and sportswear brand globally. The deal is structured as Selkirk’s first external capital raise, with Bluestone taking a minority stake while the Barnes family retains majority control.
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January 16, 2026
- Buyer
- Mayesh Wholesale Florist
- Target
- Sooner Wholesale Florist
- Industry
- Consumer Products
- Location
- Oklahoma, United States
- Type
- Buyout
Mayesh Wholesale Florist acquired Sooner Wholesale Florist, effective January 16, 2026. The transaction adds three Sooner locations in Oklahoma City, Tulsa, and Amarillo to Mayesh’s network, expanding Mayesh’s footprint in Oklahoma and strengthening its Texas presence.
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January 14, 2026
- Buyer
- Goliath
- Target
- Crazy Aaron's
- Industry
- Consumer Products
- Location
- Pennsylvania, United States
- Type
- Buyout
Goliath, the family-owned global games and toy manufacturer, has acquired Crazy Aaron's, maker of Thinking Putty and related sensory play products. Crazy Aaron's will operate as a distinct division headquartered in Pennsylvania as Goliath looks to scale the brand globally and collaborate on R&D, innovation, and international distribution.
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January 12, 2026
- Buyer
- WellSpring Consumer Healthcare, Avista Healthcare Partners
- Target
- DerMend, Recticare
- Seller
- Ferndale Pharma Group
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
WellSpring Consumer Healthcare, an Avista Healthcare Partners portfolio company, has acquired the DerMend and Recticare brands from Ferndale Pharma Group. The add-on expands WellSpring’s therapeutic skincare and OTC product portfolio and strengthens its omni-channel retail and e-commerce distribution; financial terms were not disclosed.
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January 12, 2026
- Buyer
- KEY Investment Partners
- Target
- BellRock Brands, Inc.
- Seller
- Receivership (unnamed)
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
KEY Investment Partners purchased BellRock Brands out of receivership, securing the company's brand assets and providing working capital to refocus and revitalize the portfolio. The assets will be operated under a newly formed company, MM Brands, led by incoming CEO Joe Bayern as the business pursues national brand-building ahead of potential federal cannabis rescheduling.
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January 12, 2026
- Buyer
- Sunderstorm
- Target
- Lime
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Sunderstorm, the California-based maker of KANHA, has acquired Lime, a California pre‑roll brand founded in 2019 that is carried in hundreds of licensed dispensaries. Lime will continue to operate as a distinct brand while leveraging Sunderstorm's manufacturing, supply‑chain and operating infrastructure to scale distribution and expand into national markets.
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Frequently Asked Questions
What types of buyers are active in consumer products deals?
Both financial sponsors (recurring names include Salt Creek Capital, Blue Point Capital Partners, Oaktree Capital Management) and strategic corporates (for example Procter & Gamble, Essity, Marubeni) are active acquirers across the sector.
Which sub-sectors are seeing the most acquisition activity?
Recent activity spans personal care and feminine care, skincare and beauty, wellness and CBD, premium kitchen and appliances, watches/jewelry and toys — illustrated by deals such as Essity’s feminine care buy, RoundTable/Colorescience, cbdMD/Bluebird and 26North’s Composition Brands transaction.
Are these deals primarily domestic or cross-border?
Many transactions are U.S.-based, but the record also includes notable cross‑border and non‑U.S. deals in Italy, Japan and the UK — and cross‑border buyer activity such as the court‑supervised acquisition of iRobot by buyers based in China/Hong Kong.
What deal structures appear most often?
Observed structures include asset sales and carve‑outs (e.g., MondeVita/Caruso), majority‑stake and platform acquisitions (e.g., 26North Partners), all‑share mergers (e.g., Zinzino/It Works!) and court‑supervised transactions (e.g., iRobot).