Marketing & Advertising Buyout Acquisitions in 2026
Acquisition Volume in Marketing & Advertising Buyout in 2026 by Year
Last 5 years
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- Buyer
- Levanta
- Target
- Perch+
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Levanta announced it has acquired Perch+, expanding Levanta’s affiliate marketplace with an Amazon-focused network of sellers and publishers. The combined platform is expected to broaden creator-driven affiliate infrastructure and add unified affiliate/creator program capabilities across Amazon, Shopify, and Walmart, with new features like Paid Placements.
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April 6, 2026
- Buyer
- Publicis Groupe
- Target
- 160over90
- Seller
- WME Group
- Industry
- Marketing & Advertising
- Type
- Buyout
Publicis Groupe has entered into a definitive agreement to acquire 160over90, a global sports and culture-first marketing agency and a division of WME Group. The deal will integrate 160over90 with Publicis Sports to create a unified, end-to-end data-driven sports marketing platform powered by Publicis technology and Epsilon data.
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- Buyer
- EagleTree Capital
- Target
- The Opus Group
- Seller
- Growth Catalyst Partners
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Investment funds managed by EagleTree Capital acquired The Opus Group, a global experiential, event and brand marketing agency network, from Growth Catalyst Partners. Terms were not disclosed, and EagleTree plans to accelerate global, client-centric growth through organic initiatives and strategic acquisitions.
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April 1, 2026
- Buyer
- Mountaingate Capital
- Target
- UpSwell Marketing
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Type
- Buyout
Mountaingate Capital, a Denver-based private equity firm, acquired UpSwell Marketing, a technology-enabled direct response marketing platform focused on location-based services. The deal represents Mountaingate Fund III’s fourth platform investment and is intended to accelerate UpSwell’s growth by investing in its team, technology, and service capabilities while pursuing additional vertical expansion and strategic acquisitions.
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April 1, 2026
- Buyer
- Mistplay
- Target
- Connected Rewards
- Seller
- Mobivity Holdings Corp.
- Industry
- Marketing & Advertising
- Location
- Canada
- Type
- Buyout
Mistplay completed its acquisition of Connected Rewards from Mobivity Holdings Corp., finalizing a definitive agreement announced in January 2026. Connected Rewards is being integrated into Mistplay’s LoyaltyPlay platform to create a unified rewarded loyalty and gaming-to-commerce solution for brands and advertisers.
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April 1, 2026
- Buyer
- Swipe Savvy
- Target
- GiftAMeal
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Swipe Savvy, a customer engagement and rewards platform, announced it has acquired GiftAMeal, a restaurant marketing platform that enables diners to trigger meal donations to local food banks via QR-photo sharing. GiftAMeal will continue operating as a standalone offering and as part of Swipe Savvy’s Points for Purpose program, with founder Andrew Glantz joining Swipe Savvy as Vice President of Strategic Partnerships.
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March 23, 2026
- Buyer
- Ruder Finn
- Target
- The Equity Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Ruder Finn has acquired The Equity Group, a New York-based investor relations agency, to expand its investor communications capabilities. The combined offering is designed to integrate The Equity Group’s long-standing investor and analyst relationships with Ruder Finn’s data analytics and AI-driven communications tools.
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March 23, 2026
- Buyer
- Continuum
- Target
- Teldon
- Seller
- Cardon Group
- Industry
- Marketing & Advertising
- Location
- British Columbia, Canada
- Type
- Buyout
Continuum, a marketing execution and creative services partner, has acquired Teldon, a print marketing company known for personalized promotional print materials. The deal expands Continuum’s service footprint across the United States and Canada and broadens Continuum’s offerings for retail and franchise organizations.
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- Buyer
- Super League Enterprise
- Target
- Misfits Gaming Group (advertising division / Misfits Ads Division)
- Seller
- Misfits Gaming Group
- Industry
- Marketing & Advertising
- Type
- Buyout
Super League Enterprise has signed a definitive agreement to acquire the Misfits Gaming Group advertising division for $1.5 million in cash, plus a 19.99% equity stake in Super League and potential additional milestone-based consideration over 24 months. The deal also includes a preferred commercial brand partnership agreement enabling Super League to run brand integrations across Misfits’ game portfolio reaching more than 100 million monthly active users.
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March 13, 2026
- Buyer
- Publicis Groupe
- Target
- AdgeAI
- Industry
- Marketing & Advertising
- Location
- Israel
- Type
- Buyout
Publicis Groupe has acquired creative analytics company AdgeAI to integrate its predictive analytics technology into Publicis’ global production infrastructure. The acquisition combines AdgeAI’s measurement tools with Publicis’ AI-driven production platform to deliver forward-looking, real-time creative performance insights aimed at improving ROI.
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March 13, 2026
- Buyer
- Blue Butterfly LLC
- Target
- IndERA (formerly Crystal Media)
- Seller
- Crystal Vilkaitis (IndERA founder)
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Blue Butterfly announced it has acquired IndERA, a digital marketing, education, and events platform serving independent retailers across the United States. The acquisition combines IndERA’s marketing and training offerings (including Facebook and Instagram ads management) with Blue Butterfly’s retail operations, profitability strategy, and retail real estate advisory expertise.
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March 12, 2026
- Buyer
- Verndale
- Target
- Homestead Studio
- Seller
- Garros Group
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Verndale acquired Homestead Studio, a D2C acquisition and retention agency and Klaviyo Master Elite Partner, for integration into Verndale’s DTC and commerce practice. The deal expands Verndale’s full-funnel digital growth capabilities across lifecycle marketing, paid media, CRM strategy, and revenue optimization.
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- Buyer
- Precision Strategies LLC
- Target
- Firehouse Strategies LLC
- Industry
- Marketing & Advertising
- Location
- District of Columbia, United States
- Type
- Buyout
Precision Strategies LLC has acquired Firehouse Strategies LLC to create a larger, integrated public affairs and strategic communications agency with 125 professionals. The combined firm will expand capabilities across AI/data and insights, digital engagement, paid media, creative production, crisis communications, and Firehouse’s nationwide “grasstops” influencer mobilization network.
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- Buyer
- Community Capital
- Target
- Creator's Corner
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Community Capital, a creator-focused investment firm, has acquired Miami-based Creator's Corner in a multi-million dollar deal. The acquisition is intended to accelerate growth for TikTok Shop affiliates and brands, with the Creator's Corner team remaining in place and Community Capital planning to reinvest more than $1 million over the next 12 months.
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March 3, 2026
- Buyer
- Levy
- Target
- The iLUKA Collective
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Buyout
Levy, a hospitality and venue-services provider, has acquired The iLUKA Collective to build a combined powerhouse focused on strategy, design, and live event execution. The partnership is positioned to unite Levy’s venue partnerships with iLUKA’s expertise in global sporting-event sponsorship and hospitality programming.
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March 2, 2026
- Buyer
- Leverage Marketing Group
- Target
- The Simon Group
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Type
- Buyout
Leverage Marketing Group acquired B2B marketing firm The Simon Group of Sellersville, Pennsylvania. The merger (effective March 2, 2026) expands Leverage’s market reach and adds capabilities in digital and content marketing.
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March 1, 2026
- Buyer
- Brand Revolution
- Target
- fresh id
- Industry
- Marketing & Advertising
- Location
- Germany
- Type
- Buyout
Global marketing agency Brand Revolution has acquired custom merchandise provider fresh id. The deal expands Brand Revolution’s reach in Germany and strengthens its custom products and sustainability-focused merchandising capabilities, with fresh id remaining based in Germany as a division.
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February 25, 2026
- Buyer
- Shamrock Capital
- Target
- Mutiny
- Seller
- Trailer Park Group
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Shamrock Capital, through its Clover Fund I, acquired Mutiny, a Los Angeles-based creative agency focused exclusively on gaming audiences. The investment is intended to accelerate Mutiny’s growth while strengthening its position as a leading gaming-focused creative agency, operating as a standalone business.
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February 24, 2026
- Buyer
- Vertoz
- Target
- WebiMax
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Type
- Buyout
Vertoz has completed the acquisition of an 80% stake in WebiMax, a New Jersey-headquartered digital marketing and performance firm, on February 18, 2026. WebiMax will operate as an independent unit under the Vertoz Group while aligning with Vertoz’s global AI-led media execution framework and governance.
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February 20, 2026
- Buyer
- ThriveCart
- Target
- VBOUT
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
ThriveCart, an all-in-one creator commerce and learning platform, announced it has acquired VBOUT, an AI-enriched marketing automation, CRM, and customer journey platform. The integration is intended to bring AI lifecycle automation and behavioral segmentation directly into ThriveCart’s course, membership, and revenue workflows.
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February 19, 2026
- Buyer
- Avenue Z
- Target
- Varfaj
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Avenue Z, a Miami-based hybrid marketing and PR agency, has acquired Varfaj, a Shopify design and development premier partner, to build a full‑funnel growth platform for direct‑to‑consumer brands. Varfaj will be rebranded as Avenue Z, its founder David Conforti will join as Chief Growth Officer, and its Shopify development, CRO and proprietary frameworks will integrate into Avenue Z’s Miami headquarters to expand ecommerce and AI‑led commerce capabilities.
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February 18, 2026
- Buyer
- Custom Logos
- Target
- Builder Promotions
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Custom Logos, a San Diego-based promotional products distributor, has acquired Builder Promotions, a Del Mar marketing and promotional-products distributor serving the homebuilding and homebuying market. Builder Promotions will operate as "Builder Promotions Powered by Custom Logos," expanding Custom Logos' capabilities and presence in the homebuilder marketing sector; financial terms were not disclosed.
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February 17, 2026
- Buyer
- Komerz Ltd.
- Target
- Pathformance
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Komerz Ltd. has announced the acquisition of Pathformance, a marketing measurement and attribution firm. The deal is positioned as bringing Komerz’s global commerce operating platform together with Pathformance’s unified measurement capabilities to help brands link marketing investment to revenue impact across digital, retail, and marketplace channels.
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February 16, 2026
- Buyer
- EWR Digital
- Target
- Modalpoint
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Type
- Buyout
Houston-based EWR Digital has acquired Modalpoint, an oil and gas market-insight and commercialization-strategy brand founded by Mark LaCour. The acquisition expands EWR Digital's advisory and marketing capabilities for oil & gas and other industrial B2B markets, with Modalpoint operating as an energy market insight and research platform under EWR ownership.
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February 14, 2026
- Buyer
- Direct Marketing Solutions
- Target
- Johnson & Quin
- Seller
- Johnson & Quin family owners (Henkel family / company leadership)
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Type
- Buyout
Direct Marketing Solutions (DMS) has acquired Johnson & Quin, a 150-year-old, family-owned direct mail production and marketing firm, combining complementary capabilities to form a larger national direct-marketing platform. The deal expands DMS's production capacity and Midwest footprint, preserves leadership continuity (Andrew Henkel becomes President of DMS; David Henkel joins the DMS board) and aims to deepen end-to-end, data-driven omnichannel direct marketing services.
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February 13, 2026
- Buyer
- Boonuspart.ee
- Target
- Kasiino-boonus.ee
- Industry
- Marketing & Advertising
- Location
- Estonia
- Type
- Buyout
Estonian casino-portal Boonuspart.ee has acquired Kasiino-boonus.ee to consolidate its position in the Estonian iGaming affiliate market. The deal combines Kasiino-boonus.ee's strong search visibility around bonus terms with Boonuspart.ee's broader editorial and comparison content to expand content depth, SEO strength and user experience; no player data is being transferred as part of the transaction.
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February 13, 2026
- Buyer
- Front Row
- Target
- Socium Media
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Front Row, a New York–based e-commerce and Amazon marketplace agency, has acquired Socium Media, a performance marketing and digital growth agency. Socium will merge into Front Row's integrated agency business to deepen performance marketing capabilities and expand Front Row's Connected Commerce platform, with Socium operating initially as "Socium, Powered by Front Row."
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February 9, 2026
- Buyer
- Creative Artists Agency (CAA)
- Target
- Beanstalk
- Seller
- JPE Capital, Beach Point Capital Management, Family office of Lance Hirt, Family office of Brian Cooper
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Creative Artists Agency (CAA) has acquired Beanstalk, a global brand licensing and management agency, and will integrate it into CAA Brand Management to expand its licensing and consumer-products capabilities. Sellers include JPE Capital, Beach Point Capital Management and the family offices of Lance Hirt and Brian Cooper; financial terms were not disclosed.
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February 7, 2026
- Buyer
- SourceCode Communications
- Target
- Rally Point Public Relations
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
SourceCode Communications has acquired Rally Point Public Relations to deepen its media strategy capabilities and combine Rally Point's editorial storytelling with SourceCode's Storyhub AI-informed insight platform. Rally Point's team will join SourceCode immediately, with co-founder John Cook leading media strategy and fintech teams while co-founder Dorian Langlais departs to start a new consultancy.
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February 3, 2026
- Buyer
- FMG
- Target
- Testimonial iQ
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Type
- Buyout
FMG, a marketing platform for wealth management enterprises, financial advisors, and insurance professionals, has acquired Testimonial iQ, an online reputation management platform built for the wealth management industry. Testimonial iQ’s compliant testimonials, reviews, referrals, and client feedback tools will be integrated into FMG and the acquired business will be rebranded as FMG Testimonials. The company says the transaction was finalized in December, though financial terms were not disclosed.
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February 2, 2026
- Buyer
- Hakuhodo
- Target
- BCM Venture Integrated Co. Ltd.
- Industry
- Marketing & Advertising
- Location
- Ho Chi Minh City, Vietnam
- Type
- Buyout
Hakuhodo has acquired a majority stake in BCM Venture Integrated Co. Ltd., a Ho Chi Minh City–based integrated digital marketing agency, making BCM a consolidated subsidiary of the Hakuhodo Group. The deal is intended to strengthen Hakuhodo's digital and e-commerce capabilities in Vietnam and support its New One Vietnam network to deliver full-funnel marketing and DX services to Japanese and local clients across the region.
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February 2, 2026
- Buyer
- Privy
- Target
- Sendlane
- Industry
- Marketing & Advertising
- Type
- Buyout
Privy, an email and SMS marketing platform for growing ecommerce brands, announced it has acquired Sendlane, an email and SMS marketing platform known for a hands-on, service-first customer experience. The deal brings together two ecommerce-focused platforms to accelerate Privy’s unified roadmap for deeper automation, connected reporting, and dedicated human support.
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January 30, 2026
- Buyer
- HSR Capital
- Target
- StratDev
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
HSR Capital, a private investment holdings company focused on operationally intensive growth businesses, acquired growth marketing agency StratDev. The transaction closed on January 30, 2026, for an undisclosed amount, and HSR Capital plans to expand StratDev’s AI-enabled marketing systems and enterprise client acquisition capabilities.
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January 29, 2026
- Buyer
- Ruder Finn
- Target
- Missouri Creative
- Industry
- Marketing & Advertising
- Location
- England, United Kingdom
- Type
- Buyout
Ruder Finn has acquired Missouri Creative, a London-based creative agency specializing in visual storytelling, immersive 2D/3D design, animation and experiential brand activation. The acquisition strengthens Ruder Finn’s RF Studio53 creative platform, expands its capability to deliver image-first, AI-enabled brand experiences globally, and will see Missouri Creative continue operating from its UK office with founders Paul Brennan and Stuart Wood leading the team.
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January 28, 2026
- Buyer
- AEA Elevate
- Target
- 829 Studios
- Seller
- CIVC Partners
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
AEA Elevate, the growth buyout strategy of AEA Investors, acquired 829 Studios, an integrated technology-enabled digital marketing firm based in Boston. The deal was funded through AEA Elevate, with 829’s founder, management, and employees reinvesting; terms were not disclosed.
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- Buyer
- Parkour3
- Target
- ThinkFuel
- Industry
- Marketing & Advertising
- Location
- Ontario, Canada
- Type
- Buyout
Montreal-based HubSpot agency Parkour3 has acquired ThinkFuel, a remote HubSpot consulting agency, in a deal effective December 1. The combination brings together ThinkFuel's technical CRM architecture expertise and Parkour3's marketing automation capabilities to expand capabilities and better serve B2B clients across Canada and the United States.
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January 22, 2026
- Buyer
- Toptal
- Target
- No Single Individual (NSI)
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Toptal has acquired No Single Individual (NSI), a curated talent platform connecting agencies with vetted independent experts in advertising, marketing, branding and social media. The acquisition expands Toptal’s advertising and brand capabilities and brings key NSI leadership into Toptal to ensure continuity and strengthen its professional services offering.
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January 22, 2026
- Buyer
- Mindgruve
- Target
- Ameo
- Industry
- Marketing & Advertising
- Location
- Hamburg, Germany
- Type
- Buyout
Mindgruve has acquired Hamburg-based commerce agency Ameo to accelerate its European expansion and deepen its retail media and Amazon execution capabilities. Ameo founder Sönke Hansen will join Mindgruve as SVP of Commerce for Europe; financial terms were not disclosed and Makanta advised Ameo.
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- Buyer
- Jack Morton, Impact XM, The Riverside Company
- Target
- Jack Morton, Impact XM
- Seller
- Omnicom
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Impact XM and Jack Morton announced they will merge to form an expanded global experiential marketing agency operating under the Jack Morton name. The combined organization is expected to integrate strategy, creative, production/fabrication, digital innovation and measurement, and is projected to close in the first quarter of 2026, subject to customary approvals.
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January 21, 2026
- Buyer
- Power Digital
- Target
- Cardinal Digital Marketing
- Industry
- Marketing & Advertising
- Location
- Georgia, United States
- Type
- Buyout
Power Digital (a tech-enabled growth marketing firm) has acquired Cardinal Digital Marketing to establish a dedicated healthcare division. Cardinal will operate as Power Digital's healthcare division, retaining its leadership and team while leveraging Power Digital's enterprise intelligence and measurement capabilities to scale healthcare-focused marketing services.
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January 21, 2026
- Buyer
- Herringbone Digital
- Target
- BluShark Digital
- Industry
- Marketing & Advertising
- Location
- District of Columbia, United States
- Type
- Buyout
Herringbone Digital has acquired BluShark Digital, a Washington, D.C.-based legal marketing and local search agency. BluShark will continue to operate under its brand and leadership while gaining access to Herringbone's engineering, data, AI enablement, and shared operations to scale its SEO and local-market capabilities across Herringbone's legal vertical.
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January 20, 2026
- Buyer
- Bear Icebox Communications
- Target
- Carson Stoga Communications
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Type
- Buyout
Chicago-based Bear Icebox Communications (BICOM) has acquired boutique PR and crisis communications firm Carson Stoga Communications. The acquisition expands BICOM's reputation management and crisis readiness capabilities; Carson Stoga's founders and senior leaders will join BICOM to continue leading crisis and reputational accounts. Financial terms were not disclosed.
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January 20, 2026
- Buyer
- Wonder, Grubhub
- Target
- Claim
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Wonder, the parent company of Grubhub, has acquired Claim, a restaurant rewards app that offers automatic cash-back incentives and a merchant dashboard for promotions and performance tracking. The acquisition will integrate Claim's guest acquisition and retention tools into Grubhub's merchant network, beginning with availability in New York City and a nationwide rollout planned for 2026.
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January 20, 2026
- Buyer
- Tombras
- Target
- Opinionated
- Industry
- Marketing & Advertising
- Location
- Oregon, United States
- Type
- Buyout
Knoxville-based independent agency Tombras has acquired Portland, Oregon creative shop Opinionated for an undisclosed amount. Opinionated’s ~40-person team will operate as Opinionated, a Tombras Company in 2026 and transition to Tombras West in 2027, expanding Tombras’ coast-to-coast footprint and adding creative talent and capabilities to its data-led full-service offering.
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January 20, 2026
- Buyer
- Platinum Equity
- Target
- Czarnowski Collective
- Seller
- Mark Nagle and the Nagle family
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Type
- Buyout
Platinum Equity has acquired Czarnowski Collective, a Chicago-based experiential marketing and event production firm, from CEO Mark Nagle and the Nagle family. The deal includes a leadership transition (Jim Milanowski to become CEO) and signals Platinum’s intent to invest in systems, expand footprint and pursue strategic add-ons while preserving the company’s culture.
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January 16, 2026
- Buyer
- Highwire
- Target
- The Bliss Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
San Francisco-based strategic communications agency Highwire has acquired New York-based The Bliss Group, combining the two firms to create an integrated marketing and communications partner serving technology, healthcare, and financial-services clients. The deal (terms undisclosed) folds Bliss into Highwire’s platform—expanding capabilities, sector expertise and bringing Bliss leadership into senior roles at Highwire while creating a combined organization of more than 250 professionals across North America.
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January 15, 2026
- Buyer
- SPINS
- Target
- MikMak
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
SPINS, the Chicago-based provider of CPG data and commerce solutions, has acquired MikMak, a New York-based commerce intelligence and omnichannel orchestration software company. The acquisition expands SPINS’ shopper engagement and omnichannel activation capabilities by combining its attribute-rich CPG dataset with MikMak’s orchestration and measurement platform to better plan, execute, and measure marketing across digital and physical touchpoints.
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January 8, 2026
- Buyer
- Verndale
- Target
- Vaan Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Verndale has acquired Vaan Group, a Shopify Platinum design and technology agency, to establish a dedicated D2C commerce practice and deepen its Shopify design, build, and optimization capabilities. The deal expands Verndale's ability to deliver end-to-end Shopify storefronts, platform migrations, headless builds, and conversion optimization for DTC, luxury, and lifestyle brands.
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January 6, 2026
- Buyer
- PMG
- Target
- Digital Voices
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Buyout
PMG has acquired London- and New York-based influencer marketing agency Digital Voices to expand its global influencer and creator marketing capabilities. Digital Voices—whose team of about 70 employees operates across London, New York and Costa Rica—will bring proprietary tools (Chord and Composer) and creator-led services that will be integrated into PMG’s Alli operating system to strengthen PMG’s full-funnel marketing offering.
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January 6, 2026
- Buyer
- Elevate
- Target
- Sweet Management Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Elevate, a global integrated agency, has acquired Sweet Management Group (SMG), a chef representation and culinary consultancy led by Lonny Sweet. The acquisition expands Elevate’s capabilities into culinary marketing and talent representation, adding SMG’s roster of celebrated chefs and enhancing Elevate’s offerings across sports, entertainment, hospitality, and brand partnerships.
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