Komerz Acquires Pathformance
February 17, 2026
Komerz Ltd. has announced the acquisition of Pathformance, a marketing measurement and attribution firm. The deal is positioned as bringing Komerz’s global commerce operating platform together with Pathformance’s unified measurement capabilities to help brands link marketing investment to revenue impact across digital, retail, and marketplace channels.
- Buyers
- Komerz Ltd.
- Targets
- Pathformance
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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