OneMagnify Acquires Emodo

Crestview Partners Completes Majority Investment in OneMagnify

June 2, 2022

Marketing & Advertising

Crestview Partners has completed a majority investment in OneMagnify, a Detroit-based provider of data-driven marketing, analytics, and technology solutions. The investment will support OneMagnify’s growth, capability enhancement, and geographic expansion while CEO Mark Petroff and the existing management team remain in place.

Crestview-backed OneMagnify Acquires Optimal’s Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, backed by private equity firm Crestview Partners, acquired the Performance Marketing business of Optimal. The deal integrates Optimal’s performance media expertise and proprietary audience data into OneMagnify’s AI-enabled platform and analytics to expand its paid media offering across channels including programmatic, CTV, paid search, paid social, and marketplace advertising. Financial terms were not disclosed.

OneMagnify Acquires Guidance

October 23, 2024

Marketing & Advertising

OneMagnify, a Crestview Partners‑backed digital experience and marketing platform, has acquired Guidance to expand its eCommerce and digital experience capabilities. Guidance is a commerce services provider that builds customized eCommerce websites, mobile experiences and complex system integrations for B2C and B2B brands; financial terms were not disclosed.

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

OneMagnify Acquires RXA to Expand Data Science and AI Capabilities

May 11, 2023

Data & Analytics

OneMagnify, a Crestview Partners-backed marketing and data solutions provider, has acquired RXA, an Ann Arbor-based data analytics and AI firm. The add-on acquisition is intended to expand OneMagnify's data science, analytics and AI capabilities and integrate RXA's team into OneMagnify's analytics and marketing offerings; financial terms were not disclosed.

Mod Op Acquires Ascend Marketing

October 14, 2025

Marketing & Advertising

Mod Op, a full-service digital marketing agency based in Miami, has acquired Ascend Marketing, a tech-enabled marketing services firm that specializes in marketing automation, martech enablement, and account-based marketing (ABM). The deal expands Mod Op's end-to-end B2B marketing capabilities by adding advanced data, automation and CRM integration expertise to its service offering.