Specificity Acquires HomeQ Tech Stack in Asset Purchase
December 17, 2024
Specificity (SPTY) completed an asset purchase of HomeQ, acquiring the company's technology stack to expand its home-services marketing capabilities. The deal brings HomeQ's audience-targeting and home-services technology into Specificity's adtech platform, and HomeQ investors — including largest investor Glenn Anderson — expressed support, with Anderson increasing his investment in Specificity.
- Buyers
- Specificity, Inc.
- Targets
- HomeQ
- Sellers
- HomeQ, HomeQ investors
- Industry
- Marketing & Advertising
- Location
- Sweden
- Transaction Type
- Buyout
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