Mistplay Acquires Connected Rewards from Mobivity Holdings to Expand Rewarded Loyalty Platform

GrowthCurve Capital Takes Majority Stake in Mistplay

June 14, 2022

Software

GrowthCurve Capital made a majority investment in Mistplay, the Montreal-based play-and-earn and game discovery platform for mobile gamers. Following the transaction, Mistplay announced seven senior executive appointments to accelerate product, data/AI, and market expansion.

Interopay Acquires Rewardworks

June 7, 2023

Payments & Fintech

Interopay Inc., a Portland-based B2B payment automation company, has acquired Rewardworks, a long-time accounts-payable/payment automation software provider. The deal — executed by Interopay (formed by Rewardworks management and investors) — will integrate Rewardworks' operations into Interopay to accelerate product development, expand customer reach, and enhance ERP-integrated payment solutions for mid-market customers.

Sphaira Innovation / PlanetPlay Acquires Playmob

May 14, 2024

Media & Entertainment

Sphaira Innovation AG — through its PlanetPlay initiative — has acquired Playmob, a London-based video games market insights platform, in a deal to combine Playmob’s research capabilities with PlanetPlay’s climate-focused games marketplace. Playmob CEO Jude Ower becomes Chief Strategy Officer of Sphaira UK as the organisations formalise a partnership to scale gaming-driven climate action and research globally.

Attain Acquires Merryfield Rewards App

September 24, 2024

Data & Analytics

Attain, a permissioned commerce data platform, has acquired Merryfield, a Boston-based rewards app focused on better‑for‑you consumer products. The acquisition expands Attain’s first‑party data assets and adds a more affluent consumer panel to improve product‑level insights and B2B revenue opportunities with CPG brands and retailers.

Recharge Acquires Giftcloud from Groupon

April 15, 2025

Payments & Fintech

Recharge, the European prepaid payments platform, has acquired UK-based digital rewards provider Giftcloud Limited from Groupon to accelerate its expansion into the B2B rewards and corporate prepaid market. The deal adds a profitable, scalable platform (serving clients such as Vodafone, Sky and TalkTalk) and follows Recharge's €45M acquisition facility with ABN AMRO to support international M&A.

GOcxm Acquires MobileXCo

September 15, 2025

Marketing & Advertising

Toronto-based GOcxm has acquired MobileXCo, a mobile-first shopper engagement and research specialist, for an undisclosed amount. The deal integrates MobileXCo's loyalty, gamification and consumer-research capabilities into GOcxm's AI-enabled retail execution and consumer engagement platform to strengthen commerce marketing and retail execution offerings for CPG brands.