LoopMe Acquires Chartboost from Zynga

Mixpanel Acquires DoubleLoop

October 7, 2025

Data & Analytics

Mixpanel has acquired DoubleLoop, an AI-driven value-frameworks startup, to integrate DoubleLoop’s capability for mapping product metrics to business outcomes into Mixpanel’s Metric Trees and analytics platform. The acquisition strengthens Mixpanel’s AI-enabled product analytics offering, enabling product and marketing teams to connect product work directly to revenue and other business KPIs.

Kochava Acquires Machine Advertising

February 14, 2023

Marketing & Advertising

Kochava has acquired Machine Advertising to integrate the company's Always-on Incremental Measurement (AIM) product into Kochava's measurement and attribution suite. The deal is intended to strengthen Kochava's measurement capabilities and support expansion of its presence in the EMEA region.

AppLovin Acquires Twitter MoPub Business

January 3, 2022

Marketing & Advertising

AppLovin completed its acquisition of Twitter, Inc.’s MoPub ad monetization business for $1.05 billion in cash. The deal combines MoPub with AppLovin’s MAX to create an integrated in-app advertising and monetization platform aimed at improving publisher monetization efficiency and expanding advertiser reach.

CleverTap Acquires rehook.ai

April 16, 2025

Cloud & SaaS

CleverTap has acquired rehook.ai, a Y Combinator–backed promotions automation startup, integrating rehook.ai's AI-driven promotions engine into its customer engagement and retention platform. The deal will enable CleverTap customers to create, distribute, track and optimize coupons, discounts, gamification and loyalty programs with real-time promotional data to drive conversions and improve retention.

AppLovin Acquires Machine Zone

May 15, 2020

Media & Entertainment

AppLovin announced it will acquire Machine Zone, the developer behind Game of War, Mobile Strike and Final Fantasy XV: A New Empire. The deal will combine Machine Zone's game franchises and real-time engagement technology with AppLovin's studios and mobile marketing platform to expand AppLovin's leadership in mobile gaming; terms were not disclosed.

Take-Two Interactive to Acquire Zynga

May 23, 2022

Software

Take-Two Interactive Software agreed to acquire all outstanding shares of Zynga in a cash-and-stock transaction valued at approximately $12.7 billion enterprise value. The deal provides Zynga stockholders $3.50 in cash and 0.0406 shares of Take-Two common stock for each Zynga share, and targets cost synergies and revenue opportunities from combining mobile and other interactive entertainment franchises.