OneMagnify Acquires Guidance

Crestview Partners Completes Majority Investment in OneMagnify

June 2, 2022

Marketing & Advertising

Crestview Partners has completed a majority investment in OneMagnify, a Detroit-based provider of data-driven marketing, analytics, and technology solutions. The investment will support OneMagnify’s growth, capability enhancement, and geographic expansion while CEO Mark Petroff and the existing management team remain in place.

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

Crestview-backed OneMagnify Acquires Optimal’s Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, backed by private equity firm Crestview Partners, acquired the Performance Marketing business of Optimal. The deal integrates Optimal’s performance media expertise and proprietary audience data into OneMagnify’s AI-enabled platform and analytics to expand its paid media offering across channels including programmatic, CTV, paid search, paid social, and marketplace advertising. Financial terms were not disclosed.

Magna5 Acquires ThreatAdvice

December 3, 2024

Cybersecurity

Magna5, a NewSpring Holdings platform company, has acquired ThreatAdvice to expand its managed security services capabilities and geographic presence in the U.S. Southeast. The deal brings ThreatAdvice's vCISO practice, 24×7 monitoring capabilities and a cybersecurity education software platform into Magna5's national managed IT and security offering as an add‑on to its platform.

OneMagnify Acquires RXA to Expand Data Science and AI Capabilities

May 11, 2023

Data & Analytics

OneMagnify, a Crestview Partners-backed marketing and data solutions provider, has acquired RXA, an Ann Arbor-based data analytics and AI firm. The add-on acquisition is intended to expand OneMagnify's data science, analytics and AI capabilities and integrate RXA's team into OneMagnify's analytics and marketing offerings; financial terms were not disclosed.

InVisory Acquires GTM Guides

February 1, 2023

Professional Services

InVisory, a New York–based cloud advisory marketplace for the Salesforce AppExchange, has acquired GTM Guides, a go-to-market enablement company for the Salesforce ecosystem. The acquisition will integrate GTM Guides' templates and go-to-market deliverables into InVisory's data-driven marketplace to help ISVs and certified consulting firms increase lead generation and better align with target customers; terms were not disclosed.